For those of you ready to think about 2013. This tech guy hasn’t finished his holiday shopping yet.
While end users of SaaS applications like Salesforce CRM may not know (or need to know) what Master Data Management (MDM) means, the emergence of SaaS silos and increased data fragmentation means that increasingly users are struggling with:
- The need to cleanse, standardize and enrich customer data
- The need to prevent duplicate data from entering in the first place
- The need to bring in data from other applications and data sources
- The need to manage and view multiple account hierarchies
Cloud-based approaches to MDM will broaden the conversation beyond point-to-point cloud integration to cloud data management and ultimately help accelerate SaaS application and platform adoption in the enterprise.
The beat Goes On!
Thanks to Darren Cunningham and Informatica