“Earlier this month, Danish researchers published data from the online profiles of nearly 70,000 OkCupid users—including usernames, political leanings, drug usage, and intimate sexual details—creating a privacy firestorm.”

The fascinating detail of this revelation is that it did NOT involve a security breach.  The lines between privacy and social media identity transparency continue to blur.

70000 OK Cupid Records Published by Researchers

Thanks to Fortune