To be mortal and fallible.  Yes, this is the great hope for Apple.

Why should people expect that everything Apple is sheer perfection anyway?  Don’t get me started on that score.

PURPLE HAZE?  Wasn’t that a rock group?

                                                 (photo taken by Mashable – See link below)

The good news is that Tim Cook and the other execs have discovered that contrition has real PR value, even with its demanding “special” customers.

Thanks to Seth Fiegerman and Mashable
Apple Officially Responds to iPhone 5 Purple Haze Complaints