“Machine learning is what’s taking place with our personal data while we’re passive players in the process.
Personalization algorithms designed to know our intentions before we do form the backbone of the Internet Economy. And while these algorithmic systems may not fit all the criteria of genuine Artificial Intelligence (AI), their artifice is firmly in place in terms of their bias. Advertising-based AI frames our lives within purchase funnels, where our desires are only relevant in regards to return on investment.
The reason this Internet Economy is so broken is because we can’t control or centralize our personal data. We’ve parceled our personas to social networks and divested the currency of our identity to the dozens of services managing our lives in the arenas of banking, purchasing, health, and insurance. Each service utilizes their own algorithmic tracking methodologies, determining your worth without your conscious involvement.”
The smoke and mirrors aspects of Big Data can be compared to the decisions direct mail markers make when deciding whether or not to send you a piece of junk mail. And you don’t get burial service brochures when you are in your thirties.
Thanks to Mashable