Two new words for this tech pros vocabulary this week: De-identfication and re-identification.
Here’s how i get my hands around it. The label reads “squeezed from fresh oranges. Not from concentrate”. OK. Here goes.
Your data – and, potentially, location – is stripped from source and probably path information BEFORE it is stored. Then, after storage (not caching), the data is provided without containing “identity” tags – like your name, your browser location, your router, smartphone, or other source.
Then if the data does NOT contain sufficient metadata to identity YOU or your organization, then it has not been re-identified.
Sounds like a great theory and potential means for sanitizing data and protecting you.
The rub for me and my people is this: The organizations who are spending millions of dollars on Big Data are paying for your identity characteristics and aren’t interested – at all – with de-identifying you.
We are much more interested in creating a secure identity container to which each of us can grant permission – on an individual or collective basis – to those who either need it or want to pay us for it.
In the old school, it WAS easier to purchase postage, air time and advertising content and then bulk-mail it than to negotiate with each individual for permission to market them.
Let’s change things.
Let’s promote Identification with products that empower both people and markets.
Check out digital identity vault at transxfer.com – Our products are soon to be released.
Thanks to | Future of Privacy