The beat goes on in the ePayments department.
I continue to be really curious about the research that seems to go into analyzing consumer purchasing habits. But then I am also curious about folks who spend an hour or two filling up a shopping cart at the store and then abandoning it at the checkout. Obviously a few of us lose track of whether there’s still any credit left on a credit card or cash in the bank for a debit card.
The rest is a mystery, unless there’s a huge disconnect between marketing, product hype, and the consumer’s awareness of the need to be able to afford them.
All this as the holiday season looms.
Well, there’s always returns I guess.