The human side of situations like this – especially in a down economy – is truly heart wrenching.  Higher up, at 50,000 feet, though, we all need to pay close attention to all the “fluff” in the Cloud.  After the Industrial revolution of the 19th Century, great economies and cultures built stuff made of steel and concrete.  The people who built those railroads, buildings, roads, and bridges scratched out meager livings, but had real jobs doing things that they could see and touch.

Today, a great deal of what we play with rather than use productively is made of “fluff”.  Angry Birds is cool, don’t misunderstand me, but sitting at home playing video games or games on a smartphone doesn’t pay the bills, at least in my family and among my friends.

(Truth be told, my wife does like to sit on the couch and play Words with Friends).  But that’s after work.

What I’m getting at is that we must get through this period of uncertainty and churn, identifying the technologies that will “stick” and then not mourn that ones that are fluffy.  I want to believe that the future will be paved with some really cool stuff that makes life better, not overvalued fluff.

DowninthedumpsVille: Morale Sinking at Zynga Along With Stock Drop – Tricia Duryee – Commerce – AllThingsD