The symbiotic relationship between your digital identity and your social and consumer activities are now irrevocably linked – without your permission of control. Few of us have been able to insulate ourselves from automatic identity transparency when using mobile apps and traditional computer browsers as well. Yes, we do a pretty good job at protecting our email and financial bank and credit card accounts. But the rest is “mush”.
Here’s a post that explains the growth of value to businesses and consumers alike for using identity validation (and transparency) to leverage revenue opportunities:
Thanks to CA – Computer Associates