It IS important that mobile device manufacturers and/or OS developers provide the user with the means to turn off tracking.  But lets remember that doing so is also a catch-22.  Device tracking is an important for 911 emergency features to get help to you in a crisis.  However, your use tracking – sites you visit, applications you use, etc., is not so important in the grand scheme of things.

The current strategy for device and OS is ship the device/OS to you with tracking turned on.  Then you gate an option, sometimes a bit more complicated to turn it off deliberately.

Let’s see what customer preference and opinion does in the coming months to illuminate this important issue.

It may be that no one cares until something drastic occurs.  We hope not

Thanks to Jason Gilbert and the Huffington Post
iPhone Privacy: How To Stop Apple And Advertisers From Tracking You On iOS 6