“One of the promises of the Internet of Things (IoT) is that everything should talk to everything else. These talkative “things” include sensors, consumer appliances, home automation systems, and even connected vehicles. The frameworks through which such interconnectivity is arranged, controlled, and mediated – that is, how these things “entitle” each other to connect – is going to be a fundamental part of IoT. Managing this “entitlement,” which defines who can access your device data, and under what conditions it can be found and used by others, will be one of the major challenges for consumers and businesses.”
Entitlement is a tricky idea to promote. After all, most of the content on the Internet is available for free. Of course the gateway itself, your ISP or device provider, comes at some expense, but the most apps and websites that deliver content are sponsored by advertisers whose fees (click charges, etc.) pay the providers for their effort.
So, the question is: are you entitled to your privacy or is the content provider entitled to profile you and then track back to deliver a targeted advertising message?
Thanks to Harvard Business Review