“Cisco Systems, Inc. estimates that two-thirds of the world’s mobile data traffic will be video in the next three to four years. Inside the enterprise, advancements in technology, combined with accelerating consumer video use, is driving the adoption of mobile video.
Mobile video enables wider distribution of live and on-demand corporate communications and training content, while at the same time providing employees with a compelling medium to easily share knowledge and collaborate. Increasingly, organizations are realizing the value of a secure enterprise YouTube solution that can take advantage of this shift toward the consumption and creation of video on mobile and tablet devices.” – Media Platform
Uses of video in training and instruction will continue grow rapidly as production, distribution, and delivery systems continue to be available to more and more individuals and message makers.
The ultimate instructional value of video has yet to be evaluated effectively. The current popularity of YouTube, Netflix, Hulu, and other content providers continue to drive adoption of the medium as did commercial television 50 years ago. However, print and other media that require higher-level cognitive processes, have continued to be used in most formal education and training programs.
So when considering “New Media” we need to be careful that we don’t “throw out the baby with the bath water”.
Thanks to Colin MacKinnon, contributer to The Cloud is Huge