Its refreshing to have a deliberate and thoughtful suggestion regarding the “Wild West” atmosphere that pervades the search engine advertising industry today.  The notion of guidelines continues to seem a better approach than litigation.  the only problem is that guidelines have to be known, trusted, and followed.  How that works in the fuzzy land of …

Continue reading The FTC Should Update Search Engine Transparency Guidelines

Well, this info is a little clearer than the news, hype, guessing – whatever – that we got yesterday from Microsoft on the Surface tablet after their secretive announcement about the product.  Somehow the marketing “spinners” are again at work.  My belief is that MS needs clarity, purpose, and directions – especially during another foray …

Continue reading Microsoft Surface tablets: Reading the fine print

More statistics to bolster the addition of “Do Not Track” capability in browsers and a sober warning to all Internet users that their activity alone is worth a lot of money to marketers.  Please don’t forget, most of this stuff is legitimate business, not scams and cybercrime. Scary! Online Tracking Increases, Fueled by Ad Auctions …

Continue reading Online Tracking Increases, Fueled by Ad Auctions