What is pay-per-view streaming, you ask? If you saw any of the World Cup on television, smartphone, tablet, computer, you participated in a pay-per-view streaming event. This difference from previous high-demand events is that broadcasters facilitated the delivery of the event to your devices for free. They picked up the charges for the feed – as they have traditionally picked up the charges for other types of entertainment content from its producers. And then they sold advertising regionally to recapture their costs.
The significant result for the future will be the continuing convergence of traditional broadcast television and streaming digital Internet content. It will also reshape a number of industries that operate in the middle ground of the product/royalty/distribution continuum.
Thanks to Cleeng