Good stuff. Great concept. Here’s the short version:
“Here are sensory experiences that are building the social future:
Watch – This is the most accessible sense and it’s getting strong every day by the likes of photography and video (YouTube and Vimeo most notably.) Video experiences enhance learning by delivering visuals alongside audio that we can’t receive from any other content. Participating in moments in time allows us to be immersed in the experience. Watch is dominating all other senses, as bandwidth increases and technology enables marketers and consumers – as easily as from our mobile phones – to create content quickly.
Listen – The audible experience combined with social engagement will continue to create an experience radio has never seen before, giving brands the ability to interact with their customers in more robust ways.
Play – Gamification turns the social web into play and makes even the simplest of tasks – say, checking in on Foursquare – a fun, achievement-filled quantifiable activity.
Talk – Talking out loud to the world is high risk, high reward. The people and brands that learn how to talk on the social web will thrive.
Learn – The future of learning will rely on trusted “social curators of knowledge” who help to pull together only the most valuable information.
Influence – In every conversation, online and offline, word of mouth has never traveled so quickly, influencing people to move to decisions and action based on trust earned on the social web.
Touch – At the end of the day, we are all consumers of things. Whether you’re shopping in store or researching online, we all are looking for value to enhance our lives. Touch is the most tactile sense, because it confirms a good or bad decision when we’re deciding to invest in something. ”
Thanks to | Social Media Today