Storage as a Way of Life – Part 4 – More Problems
Consider also that social media providers like Facebook, Twitter, and Instagram for instance, usually offer some protection to your identity and the privacy of the information that you store at their data centers, like your pictures, profiles, and any “Big Data” analytics that they have collected about your habits, preferences, and Internet behavior. As long as there’s a defined chain of custody and statutory or contractual responsibility (your user-agreement), your identity and data are probably safe. But when something changes – like the ownership of the provider company – all bets are off until the “new” owner figures out how they are going to handle your “stuff”. So natural mergers and acquisitions between social media companies and the strategic relationships they acquire may or may not protect your “stuff”.
So any assumption I might make about my “stuff” must include an awareness of the temporary nature of most assurances contained in the fine print to which I agree when I sign-up to these services. And just for giggles, I just looked up the number of third-party relationships to which I have given Twitter permission to connect (for instance). The current count is 55 applications connected! And these are all services and companies that I currently trust. But what happens if I don’t keep track of mergers and acquisitions activity among them? I don’t know about you, but I don’t watch these things that closely, unless it’s a major, earth-shattering event like when Facebook went public.
Next: Storage as a Way of Life – Part 5 – Suggestions