“In the last several years, new consumer services have emerged for file- sharing, storage, and social networking such as Gmail, DropBox, Twitter, Skype, YouTube, and Facebook. The notion of services for “free” has encouraged their popularity with users. How these companies use personal data is not well known nor understood even by savvy digital users, however. “Click-through” Terms of Service, which consumers neither read nor understand, give these companies permission to do just about anything they want with that data, including profiling individuals, selling the data, or using it for increasingly sophisticated marketing and targeted advertising. To appreciate fully the nexus between technology and the market is to make sophisticated connections between the value of data and a global information economy fueled largely by marketing, advertising, and user profiling.”

Google is attempting to organize student and youth data in an effort which may be controversial.

Cornell University industry white paper

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