Election week 2012 is the week of winning and losing and also analyzing and trying to understand why.

The next step in the Big Data conversation is about who wins and who loses.  The contest, if there is one at all, is purported to be between companies who collect, analyze, and test the results of big data in their approach to marketing.

We still don’t know if any of this applies to SMBs, small to medium-size businesses – those with less that $200M of revenue (according to some measures).

Obviously the $2B+ 2012 General Election “industry” depended upon this approach.  But what about you and me?

Thanks to Allen Bernard and PC Advisor via CIO US

How Big Data Will Separate Haves From Have-Nots – PC Advisor.