“Behind every cloud app and every connected device are real people — and every action a customer takes on an app or a connected device is a real interaction with your business, an interaction that is just as important as a phone call to your sales team, a Tweet about a product experience, or a customer support ticket.
These interactions are now the core of your customer data… they represent 90% of what your customers do with you, and it rings true to us and reinforces our view of the pivotal place that users and customers occupy in today’s connected world. The most critical investment you can make is to ensure your customers are happy and see value from your business offering.”
And now the conversation heats up. Why? Because few companies and Internet marketers are paying attention to customers at all. Right now it feels like every time I venture forth into the Internet, I am being stalked.
And they all cancel their Yelp subscriptions as soon as they read the negative feedback.
Thanks to Totango Blog