“Leverage 6 Psychological Triggers to Gain Immediate Trust and Sell More”

Manipulation leads to disruption.  Disruption of our normal habits and challenges to our normal biases can motivate changes in behavior, especially when buying products and services with which we were formerly unfamiliar.

Trust Trigger #1: Ingroup Bias

Trust Trigger #2: Mere-exposure effect


Trust Trigger #3: The Authority Heuristic

Trust Trigger #4: The Bandwagon Effect


Trust Trigger #5: Scarcity Heuristic

Trust Trigger #6: Anti-Inference Bias

Source: Trust Hacking — Startup Growth — Medium

Thanks to Medium