“Interestingly, the report found that 70 per cent of consumers say  it’s important to them to know exactly what data an app is collecting and what data is being shared.  Nearly half say that it’s very important.  This says very clearly that consumers understand the impact of apps on their privacy and importantly that they want to have some control.”

Privacy IS important and app vendors seeking to monitize their apps had better pay attention.

See:  The Internet Bill of Rights

A wakeup call for the app economy — mobile consumers want privacy | VentureBeat.

Thanks to Andrew Bud and Venture Beat