“If you think consumers have grown wary of Big Brother keeping an eye on them at all times, you haven’t been paying attention to the growth of location-based services. In fact, people are willingly giving their information to companies, their families and friends at an increasing rate. Earlier in the year, many marketing and business experts were anticipating the downfall of Foursquare, the social networking platform that let users check into restaurants, cafes and a variety of business establishments. However, sales teams can take a lesson from the developments of location-based services to develop a stronger strategy to target consumers.”
We may be on to something here. The global, instant nature of the internet combined with the mounting security and privacy intrusions and threats may convince many users to limit the reach and scope of connections with distant, unknown resources.
I would much rather be reached by vendors and resources I know who are nearby than work with those cloaked in distance and secrecy.
But thats just me and I’m old-fashioned.
Thanks to ResourceNation