And now we’re getting somewhere.  We are using social media and its multi-million user reach to provide instantaneous alerts to dangerous conditions.  The potential for saving lives is tremendous.  But our responsibility is equally daunting.  We must:

Refrain from crying wolf.
Refrain from attracting flies.
Refrain from monetizing it.
Refrain from clutter and nuisance.

When the US created its early warning emergency system – that was sanctioned by the Federal Communication System FCC- it did so in a way that people would notice and act responsibly and quickly.  But that system doesn’t prevent looting after floods and earthquakes or  profiteering either.  It does save lives, however.

Thanks to Eric Larson and Mashable
What Triggers Universities’ Emergency Social Media Response Systems?