“Last month the tech media was buzzing with news that Google is looking to acquire Twitch, a live streaming video platform for video gamers, for $1 billion. Considered the ESPN of video games, Twitch’s “ratings” put it firmly in the big leagues of media platforms. Every month, 45 million viewers use Twitch to watch other people play games such as League of Legends and Starcraft 2. It now accounts for a greater share of peak global internet traffic than Facebook, Hulu, or Amazon.”

via What Twitch Tells Us About the Future of Social Media – XPRESS LINK BUILDING.

Check it out at twitch.tv

Although I am not a gamer myself, this is a VERY interesting piece of information that illustrates the fact that interactive gaming and sports is a huge enterprise already.

Just for fun – just image eNFL, eMLB, and eNBA.  Right now its called Madden and is a game.  What happens when it becomes interactive and attracts an audience like Twitch.