Media content confusion will abound in 2015. Now that the convergence of traditional media services – radio, television, and print with the Internet – is in full swing, consumers are now faced with complicated choices from available sources of information and the means to get it.
In the old days, the newspaper was thrown at our front door by a youngster on a bicycle or from a moving car. TV streamed into our homes via antenna and radio was delivered automatically into our car radios. Now this information is still available, but the delivery methods are rapidly moving toward obsolescence.
We now have Pandora, Rdio, Netflix, Hulu, HBO, Showtime, Paper.li, Twitter, Facebook, as well as transformed sources like The New York Times and Forbes magazine. All have adapted their content delivery to computers and smart mobile devices targeted at “Big Data” customer profiles that each of us has invited onto our connected devices. The strategy – for those who have been successful thus far – has been to replace obsolete public distribution systems with direct to consumer computer, satellite, and Internet delivery technologies.
So why is that confusing? What’s the problem?
Traditional service providers had become quite efficient working within their own information supply chain industries. But now everybody connected to the information ecosystem is a content provider, including consumers themselves. So technology manufacturers like Apple, Samsung, Google (Motorola), provide content as do conglomerates like Sony and Internet connectivity providers like Time Warner and Comcast.
With all these vendors competing for our attention and money, the lines have become blurred as have our reliance upon trusted editorial oversight – from traditional news and entertainment producers. So we are left with a great deal of unfiltered peer-driven news and media content that is mindless, uneducated, and opinionated. The result is steady stream of social media information of questionable authority or source. Tweets and blogs can spin out of control without the fairness, privacy protections, or even validation that we once took for granted. Traditional journalism has been turned in its head and has gotten out of control.
The most disturbing aspect of the current situation is that many if not most digital content consumers don’t seem to care. Like their predecessors, tabloid hungry gossips and rumor mongers of old, they perpetuate the new 21st century lie: “If anyone says it on Facebook or Twitter, it must be true”. And this ethic is a logcal extension of a former – and still active idea – that if something appears on TV, it must be true. The illusion of vicarious experience continues to trick the average consumer brain into believing the unbelievable or, at least, suspending judgment for the impulse of the moment.
What to do? Stay tuned for solutions and trusted resources in upcoming blogs this year.
Thanks to your friends at Transition IT