“Never before have we been such compulsive multi-taskers, blogging and tweeting using multiple devices and smartphones anywhere and everywhere, from trains to cafes. It seems a little backwards, then, that one of the top post-workday hobbies for many is enjoying the complex storylines of TV series such as Game of Thrones, Breaking Bad, and House of Cards, which engross us for hours on end.”
Convergence of analog TV and digital media is not yet complete, if only because TV set saturation and cable subscription still outnumbers Netflix and Hulu subscriptions. But the growth is still rapid and the notion that most families sit around the TV in the evening is dwindling. The monetization of programming content will be the ultimate benchmark IMHO.
Thanks to Mashable