“Yahoo has filed a patent for a type of smart billboard that would collect people’s information and use it to deliver targeted ad content in real-time.
Using a combination of sensors, including microphones and cameras located either on the billboard or on drones nearby, it would watch and listen to people near the billboard to get a sense of who they were and how they were reacting, which would help it to tailor what it showed them.The patent showed that the billboard might work with advertising exchanges, meaning that it wouldn’t just display its own ads, but might also put them devices including tablets, phones, smartwatches and TVs.
“The ubiquity of mobile devices and the ability to craft individualized marketing strategies to meet the needs and interests of specific consumers have made a compelling case for such techniques as the most efficient use of marketing budgets. Nevertheless, a significant portion of such budgets is still devoted to more traditional channels.”
Thanks to SC Magazine